JLG drove $3 billion in sales of Care Bears products with a strategy designed to engage a new generation of children and the mothers who grew up with Care Bears.
We developed a multi-faceted consumer products program that successfully established Care Bears as a top selling property for teens, tweens, girls and infants for nearly a decade. Global product collections supported with multi-million-dollar TV advertising campaigns, mall events, preschool curriculum programs and retail promotions engaged consumers and drove sales. Fashion, toys, food and beverage, infant products, publishing and home goods were sold in over 100,000 doors worldwide. The centerpiece of the program was the brand’s emotional core - the importance of sharing and caring.
