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Joester Loria Group
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The World of Eric Carle and Saranoni Launch Cozy New Blanket Collection

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The World of Eric Carle is bringing comfort to families once again with a brand-new collaboration with Saranoni, launching February 12. Brokered by The Joester Loria Group on behalf of The World of Eric Carle, this latest partnership brings the timeless charm of The Very Hungry Caterpillar to Saranoni’s signature ultra-soft blankets.

The collection features three blanket sizes, each showcasing the same playful Very Hungry Caterpillar pattern designed to celebrate the beloved character in a cozy, modern way. Crafted in Saranoni’s signature Minky Stretch Luxe fabric, now double the thickness, the blankets are designed for softness, warmth, and everyday comfort. The collection is made for storytime, snuggles, and creating new memories with little caterpillars. 

This collaboration highlights the enduring appeal of Eric Carle’s iconic artwork, while pairing it with Saranoni’s reputation for premium comfort and quality. The result is a thoughtful collection that blends nostalgia, design, and function.

Thursday 02.12.26
Posted by Joester Loria
 

The Joester Loria Group Appointed Global Licensing Agent For Tui T. Sutherland’s #1 New York Times Bestselling Wings Of Fire Series

The Joester Loria Group (JLG) has been selected by Tui T. Sutherland and Writers House as the worldwide brand licensing agent for Sutherland’s beloved dragon fantasy series, Wings of Fire. JLG has been tapped to create consumer products and experiences that bring Wings of Fire’s stories and characters off the pages.

The #1 New York Times and USA Today bestselling Wings of Fire series, which launched in July 2012, is an epic adventure set in a world entirely ruled by dragons. Sutherland’s wholly original novels have enthralled fans across the globe, with more than 35 million copies of books in print available in 16 languages, 10 graphic novel adaptations with more on the way, and much more to come.

Sutherland’s highly anticipated 16th novel in the series, THE HYBRID PRINCE, publishes March 3, 2026 and begins a new story arc for the series.

In a statement, Tui said: “I am so thrilled and grateful to be working with the superstars at Joester Loria Group. When my kids were little, we were always looking for ways to celebrate their favorite books and surround them with characters they love, so I’ve seen the magic JLG has worked before in my own home. I’m really excited for this opportunity to expand the world of Wings of Fire for all the wonderful readers out there!”

License Global shared the news of JLG’s appointment.

Wednesday 02.11.26
Posted by Joester Loria
 

Miffy Reignites Long-Standing Partnerships with Hanna Andersson & LeSportsac

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As Valentine’s Day approaches and shoppers are looking for meaningful gifts for their loved ones, Miffy is celebrating the season by reigniting partnerships with two beloved brands: Hanna Andersson and LeSportsac. Both brands have collaborated with Miffy multiple times before, with sold-out collections that successfully blend high-quality design with Miffy’s signature style. Both collaborations were brokered by The Joester Loria Group, Miffy’s North American brand licensing agent.

LeSportsac x Miffy returns with a fresh take on Miffy’s classic look, featuring gentle pastels and garden-inspired details. Designed for Miffy fans on the go, the collection includes cosmetic bags, crossbody styles, and a spacious weekend bag, inviting consumers to bring a bit of Miffy’s charm into their everyday routines. The collection is available now at lesportsac.com.

Hanna Andersson x Miffy builds on the success of previous drops with a new design featuring Miffy and her best friend Melanie in a soft pink palette. The new prints pair perfectly with Hanna Andersson’s signature HannaJams and Skater Dress styles for kids. The collaboration is available now at hannaandersson.com, with additional designs launching later this spring.

Both collections bring the magic of Miffy to fans of all ages, from children and parents to young millennials and Gen Z.

Wednesday 01.28.26
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com