Lexus and Revo Launch Exclusive Eyewear Collaboration

Luxury automotive brand Lexus has teamed up with Revo, a leader in high-performance eyewear, to unveil a new collection of sunglasses. The collaboration blends Lexus' sophisticated design philosophy with Revo's advanced lens technology. The Joester Loria Group facilitated this partnership on behalf of Lexus.

The Revo | Lexus collection features four styles that embody the essence of both brands, showcasing Lexus-inspired details such as refined color palettes, carbon fiber inlays, and rubber accents, all paired with Revo's industry-leading polarized lenses.

The assortment includes two dynamic sports styles developed in collaboration with Lexus Racing and two lifestyle designs that reflect Lexus' understated luxury. Thoughtful details like engraved branding and accents in DayGlow yellow—the signature hue of the Vasser Sullivan Championship Racing Lexus RC F GT3 race cars—add an elevated touch. Additionally, the Revo | Lexus collection comes with exclusive luxury packaging, reinforcing its premium status within Revo's lineup.

Chiquita Teams Up With Applied Nutrition for New Line of Sports Beverage Mixes

Chiquita Brands has partnered with Applied Nutrition PLC, a global leader in sports nutrition, to launch an exciting new line of licensed sports beverage mixes. Combining Chiquita’s iconic flavors with Applied Nutrition’s world-class nutrition expertise, this collaboration delivers indulgent taste and top-tier nutrition for active lifestyles. The Joester Loria Group helped facilitate this partnership on behalf of Chiquita.

The collection features hydration, pre-workout, non-stimulant, and whey protein powders, including standout flavors like Banana-Chocolate Whey Protein, Pineapple-Strawberry Hydration Powder, and Banana-Peanut Butter Whey Protein. The assortment is available now exclusively at The Vitamin Shoppe stores nationwide, as well as online at vitaminshoppe.com, Amazon, and ANsupps.com.

Applied Nutrition plans to expand the Chiquita-licensed lineup globally, bringing these flavorful, performance-driven formulas to major food retailers, mass merchants, and e-commerce platforms worldwide.

Cheez-It™ and ILTHY® Drop a Limited-Edition Capsule for the Cheez-It Bowl

The ILTHY x Cheez-It™ collection launched on December 30th, strategically timed to celebrate the Cheez-It Bowl, one of the oldest collegiate bowl games in the country. As the brand licensing agency for Cheez-It, The Joester Loria Group played a key role in orchestrating this collaboration, ensuring the collection authentically tied into the excitement and legacy of the game. 

The four-piece capsule blends Ilthy’s streetwear edge with Cheez-It nostalgia and includes a hat, t-shirt, hoodie and football. The collection showcases Ilthy’s playful yet elevated craftsmanship, with standout pieces like a cream twill and orange suede hat, and a bold red and yellow grid-patterned football that captures the essence of Cheez-It’s iconic cracker texture. 

Each piece embodies ILTHY’s signature style infused with Cheez-It-inspired elements, with prices ranging from $55 to $122. The collection is now available on ILTHY.com and CheezIt.com