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Joester Loria Group
  • Home
  • about
  • clients
  • work
  • Collaborations
  • Team
  • awards
  • News
  • Contact

The World of Eric Carle and Bums and Roses Bring Storybook Magic to Bamboo Basics

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The beloved world of The Very Hungry Caterpillar has come to life in a brand-new apparel collection from Bums and Roses. The Joester Loria Group brokered this partnership on behalf of The World of Eric Carle, bringing the timeless charm of Eric Carle’s iconic illustrations to cozy styles for the whole family.

This thoughtfully designed collection includes everything from pajamas and onesies to tees, dresses, and hair accessories, plus adult loungewear for fans of all ages. Each piece features playful prints and vibrant colors inspired by Carle’s signature artwork, blending softness and style in a way that’s perfect for bedtime, playtime, or storytime.

Bums and Roses is rolling out the collection with marketing support across social media, email, and paid media.

Wednesday 06.25.25
Posted by Joester Loria
 

Kappa and Modelo Unite for a Landmark Collaboration Celebrating Fútbol, Style, and Legacy

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Two iconic names in global sport and culture—Kappa and Modelo Especial—have united in a bold fútbol-inspired collaboration that’s as much about community as it is style.

Rooted in a shared love for fútbol and the vibrant communities that elevate the game, the Modelo Especial & Kappa collaboration launched Phase 1 on June 4th, 2025—perfectly timed with the energy of the CONCACAF Gold Cup. Hero pieces like the away and home jerseys collection instantly sold out, a testament to its cultural resonance and the excitement it sparked across fans of the pitch and the street.

Drop 1’s curated lineup of apparel and accessories: co-branded jerseys, a track jacket, hoodie, hat, socks, and limited-edition soccer ball, epitomizes Kappa’s fusion of Italian craftsmanship and retro hip-hop style, and sportswear heritage of both brands. Signature design elements—like rose and wheat motifs, metallic finishes, and timeless athletic silhouettes—honor Modelo’s fighting spirit and Kappa’s legacy in global sportwear, while seamlessly embracing contemporary streetwear aesthetics.

And this is just the beginning. Phase 2 will launch in 2026 to coincide with the biggest global celebration of soccer hosted in the United States. Expect even more to come that captures the passion, pride, and unmistakable energy that defines both brands and the beautiful game.

From pitch to pavement, Modelo Especial & Kappa is a celebration of culture, style, and community. We’re honored to be part of this journey.

Wednesday 06.18.25
Posted by Joester Loria
 

Howler Brothers and Toyota Team Up for Adventure-Inspired Capsule Collection

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Howler Brothers has joined forces with Toyota for a limited-edition collaboration celebrating the legacy of the iconic Land Cruiser. This marks Howler Brothers’ largest co-branded capsule to date and draws on both brands’ shared love of outdoor exploration and rugged design. The Joester Loria Group is proud to have facilitated this partnership on behalf of our client Toyota.

Rooted in the founders’ early expeditions through Costa Rica in vintage Land Cruisers, the collection channels the adventurous spirit that shaped Howler Brothers. It pays tribute to the untamed terrain and off-road journeys that inspired the brand’s identity, blending nostalgia and functionality for those who choose the road less traveled.

The Land Cruiser x Howler Brothers collection includes a wide range of apparel and accessories including graphic tees, jackets, hoodies, polos, shorts, hats, and more, all crafted with performance and style in mind. Every piece merges the timeless appeal of Toyota’s legendary vehicle with the laid-back yet rugged spirit of Howler Brothers, offering fans a fresh take on outdoor lifestyle gear. Explore the full collection at howlerbros.com.

Thursday 06.12.25
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com