JLG has refreshed the Miffy brand strategy in North America, aligning with the global positioning that established Miffy as one of the world’s most successful literary brand extensions, a fashion icon and GenZ favorite.

Building on Miffy’s global “Year of the Rabbit” campaign with partners including Tommy Hilfiger, Baccarat, and Mulberry, JLG has tapped best in class partners in fashion, home and collectibles to deliver Miffy collections to specialty retailers. Classic Miffy favorites including the iconic Miffy lamp, a best seller at the MoMa Design Store, Urban Outfitters and Anthropologie, and premium children’s apparel brands Hanna Andersson, Kira Kids and Petidoux continues to drive success in sleepwear and apparel while LeSportsac’s Miffy bags sold out in days. There is much more Miffy excitement to come as we celebrate Miffy’s 70th birthday in 2025.

With coveted “FLAMIN’ HOT” collections of fashion apparel, accessories, and beauty.

We launched a direct-to-retail partnership with Forever 21 for young men’s and juniors including fashion tops and bottoms, outerwear, statement jewelry pieces, and bold makeup pallets. The two-season program was inspired by Cheetos bold Flamin’ Hot snack bags and a mash-up of vintage & current Chester Cheetah assets. A multi-tier marketing campaign including a digital billboard in Times Square, influencer engagement, social media push including a consumer sweepstakes, and elevated in-store displays. Multiple items sold out within hours!

JLG amplified Corona’s La Vida Mas Fina mantra with brand collaborations and licensed products coveted by brand enthusiasts and embraced by influencers.

We developed a Corona brand extension offering fashion and gear that closely aligns with the Corona lifestyle, Hispanic Heritage and female brand enthusiasts. Top selling apparel, footwear, swimwear, home and outdoor entertaining products are sold in over 20,000 doors. A growing collection of Corona sustainable licensed products reinforce the brand’s “Protect our Beaches” campaign to remove and recycle single use plastic. Collaborations with dynamic brands including Vineyard Vines, Primitive, State and Viva La Bonita engage influencers and consumers with limited edition collections, events and digital marketing that delivers significant earned media value.

JLG has executed episodic programs closely aligned with Pepsi’s marketing campaigns by partnering with premium brands and retailers to deliver cool style, smart design and aspirational products that demand attention. Past Pepsi collaborations with global fashion leaders include: FILA, COACH, FOREVER 21, PUMA and BLOOMINGDALES for collections that deliver coveted products to new retail channels and consumers globally. High-impact marketing support and retail activations generate meaningful earned media value and deliver increased brand equity and revenue. In addition to the robust traditional licensing program that celebrates the iconic brand essence of Pepsi.

We harnessed the power of collaborations and the reach of digital influencers to create “must have” products for Mountain Dew. We tapped Mountain Dew’s edgy and high energy appeal, its brand ambassadors and strategic marketing partners to create a series of co-branded collaborations designed for trend-savvy millennials. Tapping into endemic brands including GIRL Skateboards, VFILES, Matix Clothing Co. and leveraging on-site sales at events such as Dew Tour and ComplexCon to release limited edition collections that celebrate the unique essence of Dew. Innovative and eye-catching product sold out in minutes and generated millions of impressions that engaged a new generation of Dew fans.

JLG established The World of Eric Carle as a global consumer products and experiential brand, providing new ways for parents, children and educators to connect with Carle’s iconic works.

We extended Carle’s art, the message in Carle’s books and their legacy as a childhood rite of passage, to create a dynamic multi-category and experiential brand. Award-winning apps and live shows, colorful developmental toys, beautiful infant and toddler apparel, stimulating games and puzzles, as well as healthy food and beverages all bear the hallmarks of the brand’s quality. For the 50th Anniversary of The Very Hungry Caterpillar in 2019, we developed a global campaign partnering with leading retailers and developed exciting content that was shared with millions of teachers, students and families. Branded pop up shops, cafes and interactive mall installations in Asia that attract hundreds of thousands of consumers have introduced new generations to Carle’s books.

As Modelo sales soared establishing the “Fighting Spirit” beer as the #1 beer in the U.S., JLG elevated consumer engagement and drove millions of impressions with high-impact collaborations and coveted collections of Modelo consumer products.

Collaboration partners including Supra, Diamond Supply, RSVP and Shane Gonzalez’s Midnight Studios and Markt delivered collections of footwear and apparel launched at buzz worthy events in the beer’s #1 market, Los Angeles. A blended program of “always on” licensed product and episodic collaborations delivers millions of impressions, drives sales at national accounts, engages leading influencers and an army of Modelo brand loyalists.

JLG executed a strategy to successfully extend the Froot Loops brand into the licensed confections and consumables market. Froot Loops made waves in the snack and confections space with the launch of Froot Loops flavored Peeps, Candy Canes, Jelly Beans, Gummies, Ice Pops and nostalgic Cereal Straws. After being off the shelves for 12 years, Kellogg’s brought back its popular Froot Loops Cereal Straws following years of social media pleas.

Announcement of the relaunch garnered over 1 Billion impressions. The success of these products can be attributed to Froot Loops' strong brand identity, well-loved fruity flavor, and partnerships with established companies that have the expertise to create high-quality products. By leveraging its unique flavor profile and strong brand identity, partners have been able to create innovative products that drive brand engagement and expand its reach to a wider audience.

WK Kellogg's successful licensed consumer product program demonstrates the power of nostalgia in expanding a brand's reach. JLG implemented a comprehensive program offering a diverse range of products, including fashion, collectibles, consumables, and beauty, featuring iconic brands such as Frosted Flakes, Froot Loops, and Raisin Bran. This on-trend program tapped into the emotions and positive memories associated with WK Kellogg’s iconic brands, attracting a wide range of demographics and generating significant revenue growth.

Collaborating with well-known brands including LeSportsac, Peter Alexander, goodr, and Puma, while leaning into their popular Breakfast Club characters, helped WK Kellogg's expand its reach and appeal to a wider audience and maintained culturally relevant.

Pacifico’s "Live Life Anchors Up" ethos is at the core of every JLG brand activation. We amplified Pacifico’s surf legacy and commitment to action sports with dynamic collaborations with Lakai Footwear, Quiksilver, and NHS Skate, engaging LDA GenZ consumers with their favorite brands and driving millions of impressions. The ongoing Pacifico x Quiksilver partnership showcases the brand’s surfing roots and Pacifico Preserves commitment to protecting where we play with sustainable surf apparel and accessories collection and beach clean-up events.

In addition to robust annual collaborations, brand loyalists and new consumers can purchase licensed Pacifico apparel and accessories at select specialty retailers year-round.

JLG brought together best-in-class brands and retailers around the world to celebrate McDonald’s anniversaries and consumers’ emotional connection with their McDonald’s moments. Global partners Crocs, adidas, Funko, Loungefly and Nails.Inc, along with Snipes in Europe, Peter Alexander in Australia, Peace Collective in Canada and Graniph in Japan created collections featuring McDonald’s Feel Good graphics and the beloved McDonaldland Characters. In addition to coveted product that sold out in days, these programs delivered hundreds of millions of social media impressions as consumers shared their love of McDonald’s and delight for the new product.

JLG drove $3 billion in sales of Care Bears products with a strategy designed to engage a new generation of children and the mothers who grew up with Care Bears.

We developed a multi-faceted consumer products program that successfully established Care Bears as a top selling property for teens, tweens, girls and infants for nearly a decade. Global product collections supported with multi-million-dollar TV advertising campaigns, mall events, preschool curriculum programs and retail promotions engaged consumers and drove sales. Fashion, toys, food and beverage, infant products, publishing and home goods were sold in over 100,000 doors worldwide. The centerpiece of the program was the brand’s emotional core - the importance of sharing and caring.

JLG tapped into the pop culture zeitgeist, creating a multi-category lifestyle brand for leading TikTok influencers, WeWearCute.

Sisters Emma and Ashley are TikTok’s #1 product creators thanks to their delightful WeWearCute video content. JLG tapped into their distinct styles and love of pop culture to create a trend-right lifestyle brand designed to appeal to the millions of tweens that follow WeWearCute’s daily video posts. Retailers quickly said “yes” to these collections, eager to tap into WeWearCute’s ability to connect with over 6 million tween girls on TikTok and their growing following on YouTube and Instagram. Emma and Ashley’s involvement in the design of their apparel, beauty, home and activity products ensures they are the fun, trend-right products their fans are looking for!

We tapped into the authority and reach of the world’s leading animal programming network, to establish Animal Planet as a trusted pet products brand.

Recognizing Animal Planet’s unique authority in “all things animal” after decades of entertaining and educating families with animal-based content, we developed a brand extension strategy that positioned Animal Planet as a trusted source for animal products.  Animal Planet pet products raised the bar on over 100 products with higher standards, including Made in the USA consumables, ethical policies sanctioned by Temple Grandin, and FDA testing for grooming products.  As a result, leading retailers including Macy’s, Bed Bath & Beyond, JC Penney, and Kohl’s, selected Animal Planet as their pet brand of choice. 

JLG heightened the Jeep experience with global collections of curated products that deliver on the brand promise.

We engineered a multi-billion dollar Jeep consumer products program that leveraged the brand’s “go anywhere, do anything” philosophy. From rugged wheeled goods including strollers, luggage and bicycles to a global collection of apparel, footwear and accessories sold in more than 650 licensed Jeep-dedicated shops, we elevated the aspirational appeal of the Jeep brand to a global audience, resulting in the most award-winning corporate branded consumer products licensing program in history.