How did Cheetos, the beloved cheesy snack brand burst into licensing?

With coveted “FLAMIN’ HOT” collections of fashion apparel, accessories, and beauty.

We launched a direct-to-retail partnership with Forever 21 for young men’s and juniors including fashion tops and bottoms, outerwear, statement jewelry pieces, and bold makeup pallets. The two-season program was inspired by Cheetos bold Flamin’ Hot snack bags and a mash-up of vintage & current Chester Cheetah assets. A multi-tier marketing campaign including a digital billboard in Times Square, influencer engagement, social media push including a consumer sweepstakes, and elevated in-store displays. Multiple items sold out within hours!