JLG amplified Corona’s La Vida Mas Fina mantra with brand collaborations and licensed products coveted by brand enthusiasts and embraced by influencers.
We developed a Corona brand extension offering fashion and gear that closely aligns with the Corona lifestyle, Hispanic Heritage and female brand enthusiasts. Top selling apparel, footwear, swimwear, home and outdoor entertaining products are sold in over 20,000 doors. A growing collection of Corona sustainable licensed products reinforce the brand’s “Protect our Beaches” campaign to remove and recycle single use plastic. Collaborations with dynamic brands including Vineyard Vines, Primitive, State and Viva La Bonita engage influencers and consumers with limited edition collections, events and digital marketing that delivers significant earned media value.
