How do you tap into the soaring success of America’s fastest growing import beer?

As Modelo sales soared establishing the “Fighting Spirit” beer as the #1 beer in the U.S., JLG elevated consumer engagement and drove millions of impressions with high-impact collaborations and coveted collections of Modelo consumer products.

Collaboration partners including Supra, Diamond Supply, RSVP and Shane Gonzalez’s Midnight Studios and Markt delivered collections of footwear and apparel launched at buzz worthy events in the beer’s #1 market, Los Angeles. A blended program of “always on” licensed product and episodic collaborations delivers millions of impressions, drives sales at national accounts, engages leading influencers and an army of Modelo brand loyalists.