How did we deliver new ways to energize America’s original energy drink?

We harnessed the power of collaborations and the reach of digital influencers to create “must have” products for Mountain Dew. We tapped Mountain Dew’s edgy and high energy appeal, its brand ambassadors and strategic marketing partners to create a series of co-branded collaborations designed for trend-savvy millennials. Tapping into endemic brands including GIRL Skateboards, VFILES, Matix Clothing Co. and leveraging on-site sales at events such as Dew Tour and ComplexCon to release limited edition collections that celebrate the unique essence of Dew. Innovative and eye-catching product sold out in minutes and generated millions of impressions that engaged a new generation of Dew fans.