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Lexus and Revo Launch Exclusive Eyewear Collaboration

Luxury automotive brand Lexus has teamed up with Revo, a leader in high-performance eyewear, to unveil a new collection of sunglasses. The collaboration blends Lexus' sophisticated design philosophy with Revo's advanced lens technology. The Joester Loria Group facilitated this partnership on behalf of Lexus.

The Revo | Lexus collection features four styles that embody the essence of both brands, showcasing Lexus-inspired details such as refined color palettes, carbon fiber inlays, and rubber accents, all paired with Revo's industry-leading polarized lenses.

The assortment includes two dynamic sports styles developed in collaboration with Lexus Racing and two lifestyle designs that reflect Lexus' understated luxury. Thoughtful details like engraved branding and accents in DayGlow yellow—the signature hue of the Vasser Sullivan Championship Racing Lexus RC F GT3 race cars—add an elevated touch. Additionally, the Revo | Lexus collection comes with exclusive luxury packaging, reinforcing its premium status within Revo's lineup.

Thursday 02.13.25
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com