Kellanova is making waves this spring with a bold new collection of licensed pool floats in partnership with Sunny Days Entertainment, LLC! Featuring iconic designs from Cheez-It™, Pop-Tarts™, Rice Krispies Treats™, and Eggo™ Waffle, this lineup blends fun, nostalgia, and poolside perfection for fans of all ages.
This playful line transforms your favorite snacks and treats into oversized floats, perfect for lounging or making a statement. Whether you’re floating on a giant Cheez-It™ or striking a pose on the colorful Pop-Tarts™ float, these eye-catching designs promise endless fun in and out of the water. The collection taps into the viral trend of food-themed pool accessories that have taken social media by storm in recent years, making them a must-have for summer. Each float is crafted with high-quality materials for durability, ensuring long-lasting enjoyment.
The new line of Kellanova licensed pool floats is now available at Target, in stores and online! The floats will also be available on Amazon and at other specialty stores nationwide in the upcoming weeks. The collection is already making a viral splash across social media and with coverage from Delish and Yahoo!