BeatBox Beverages and Van Holten’s have teamed up for a bold new flavor: Big Papa Pickle Margarita. This limited-time ready-to-drink (RTD) cocktail blends the tangy bite of Van Holten’s iconic pickles with a classic margarita, delivering a surprisingly delicious flavor only BeatBox could create. Packaged in a resealable 500ml carton with 11.1% ABV, it’s perfect for parties, festivals, or sipping solo. The Joester Loria Group brokered the licensing partnership on behalf of Van Holten’s.
Pickle mania has taken over pop culture, with searches for “pickle margarita” doubling between 2022 and 2024, landing the trend on Pinterest Predicts 2025. The April 1st launch nods to a past viral prank, but this year, the pickle twist is real and has already been spotted on shelves and social media.
Big Papa Pickle Margarita is available for a limited time at select retailers in Arizona, California, Minnesota, Nevada, and Texas. Fans can use the BeatBox Store Locator to find it near them.