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JLG’s Top Ten Posts of 2024

As 2024 comes to a close, we’re reflecting on another fantastic year of innovative brand licensing collaborations. From stylish partnerships to exciting new product launches, we're counting down our top posts from the past year.  

10. Corkcicle and Cheetos Turn Up the Heat
Towards the end of the year, Corkcicle and Cheetos teamed up for a bold and spicy drinkware collaboration.  

9. Sparkling Ice and Starburst Refresh the Beverage Aisle
This February, we celebrated the launch of Sparkling Ice’s limited-edition Starburst-inspired flavors. The refreshing and fruity collaboration was a fan favorite.

8. Modelo Especial and MARKET’s Stylish Collab
Modelo joined forces with the streetwear brand MARKET to create a collection that perfectly blended fashion with a love for bold flavors.

7. Corona Extra and Hey Dude Step Into Summer Style
The Corona x Hey Dude collaboration was a summer hit, blending beach vibes with ultimate comfort in a stylish footwear line.

6. Miffy Brings Her Bunny Charm to Daiso US Kicking off the year with a bang, Miffy partnered with Daiso to bring her global charm to stores across the US. Fans loved this blend of affordability and adorableness.

5. Pop-Tarts and Goodr Serve Up Sweet Sunglasses
This summer, Pop-Tarts fans were thrilled by a unique collaboration with Goodr sunglasses. The bold and colorful designs were as eye-catching as they were functional.

4. Little Tikes and The World of Eric Carle Inspire Young Minds
The beloved children’s brand Little Tikes teamed up with The World of Eric Carle for a collaboration that brought colorful storytelling to playtime.

3. Pringles and Crocs Combine Fashion and Flavor
Snackers and style enthusiasts alike couldn’t get enough of the Pringles x Crocs collaboration. This tasty pairing showcased limited-edition footwear inspired by iconic chip flavors.

2. Celebrating 25 Years of Licensing Excellence
In February, we marked a significant milestone: The Joester Loria Group’s 25th anniversary! This post reminisced about our journey and highlighted some of our key achievements over the years.

1. Jakks Pacific Bites into Dog Man with Toys and Costumes
Jakks Pacific’s partnership with the beloved Dog Man franchise brought the hilarious hero to life with an imaginative toy line and costumes perfect for fans of all ages.

Thursday 12.19.24
Posted by Joester Loria
 

Miffy Hops Into Beauty and Wellness with a Sweet New Partnership with HiSmile

The Joester Loria Group, the North American brand licensing agent for Miffy, is excited to announce Miffy’s new partnership with HiSmile, bringing the iconic bunny into the beauty and wellness space with the global leader in oral care. The collection includes a Miffy sweet apple fluoride toothpaste and Miffy electric toothbrush, featuring three intelligent cleaning modes, combining Miffy’s nostalgia with the popular wellness brand.

Inspired by Miffy’s playful charm, this sweet, juicy apple flavored toothpaste brings a fun twist to your brushing routine, with a delicious, fruity taste that’s as refreshing as a crisp apple on a sunny day. It’s perfect for kids and adults who want to treat their teeth to something sweet, while keeping them clean and healthy. Developed with their Fluoride+ formula, the toothpaste combines high-quality ingredients for a brighter, long-lasting smile.

Created by the renowned Dutch artist Dick Bruna, Miffy's timeless appeal has charmed generations with her simplicity and heartwarming adventures. The collaboration can be purchased on hismileteeth.com, with the Miffy Sweet Apple Toothpaste available for $13, and the Miffy Electric Toothbrush available for $59.

Wednesday 12.11.24
Posted by Joester Loria
 

JLG’s 2024 Holiday Gift Guide

The holidays are almost here and we’re excited to spotlight some standout gift ideas from the iconic brands we represent. Here are some of our top picks to help you celebrate the season in style!

For the Foodie

VHC x Stasher Reusable Silicone Food Storage Starter Kit
A vibrant, eco-friendly 3-pack inspired by The Very Hungry Caterpillar, perfect for meal prep or snacks. Available at Target, $39.99.

Doritos Cool Ranch Ornament
Add some flavor to the tree with this quirky ornament shaped like a Cool Ranch Doritos bag. Available at Old World Christmas, $21.99.

Chiquita Banana Freeze-Dried Fruit Crisps (8-Pack)
A healthy, portable snack packed with flavor and crunch. Available at Brothers All Natural, $28.99.

For the Collector

Corkcicle x Cheetos Sport Canteen
Stay hydrated in bold, cheetah-inspired style. Insulated to keep drinks hot or cold. Available at Corkcicle, $44.95.

Miffy x Retrospekt Polaroid 600 Camera
A retro camera featuring beloved bunny Miffy. Perfect for capturing instant memories. Available at Retrospekt, $179.

Papyrus x Reeds London Blue Topaz Earrings
Elegant gold earrings featuring sparkling blue topaz, a timeless addition to any jewelry collection. Available at Reeds Jewelers, $449.99.

Pop-Tarts 3-Wick Candle

A candle that smells like their favorite breakfast flavor. Available from GooseCreek, $25.50.

For the Adventurer

HUF x Toyota Overland Touring Jacket
Durable and stylish, this jacket is ideal for outdoor enthusiasts. Available at HUF, $220.

Pacifico x Lakai Telford Sneakers
Colorful and comfortable, these suede sneakers are perfect for casual explorers. Available at Lakai, $120.

Corona x Crooks Medusa Lockup Backpack
A versatile backpack combining urban design with functional storage. Available at Crooks & Castles, $75.

HUF x Toyota Baja Jacquard Sweater
A cozy, Baja-inspired sweater with bold patterns and Toyota graphics. Available at HUF, $100.

For the Little One

Nestig x World of Eric Carle Rug
A whimsical rug inspired by The Very Hungry Caterpillar, perfect for nurseries or playrooms. Available at Nestig, $349.

Cookeez Makery TOASTY Treatz Bake Your Own Plush Pop Tarts Mystery Pack
A fun, interactive toy that lets kids “bake” their own plush treats. Available at Walmart, $19.99.

Brown Bear Blanket
A soft, organic cotton blanket featuring Brown Bear, Brown Bear, What Do You See? designs. Available at L’ovedbaby, $32.

The Very Hungry Caterpillar Stocking Plush Set
A festive plush toy and stocking combo for fans of the classic tale. Available at Barnes & Noble, $12.99.

Monday 12.09.24
Posted by Melissa Pastore
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com