JLG at Licensing Expo 2025

Fresh off an energizing week at Licensing Expo 2025, The Joester Loria Group is proud to be celebrating exciting momentum across our portfolio of brands.

From productive meetings and inspiring conversations to meaningful time with clients and partners, this year’s show was a celebration of collaboration and creativity. We’re grateful to our partners who helped make the week such a success.

Some of JLG’s recent successes are featured in the Licensing Expo edition of License Global, including Miffy’s continued momentum at retail, Pop-Tarts’ playful and unexpected product extensions, and standout new licensing programs for Pacifico, Modelo, and Corona. These highlights showcase JLG’s ongoing commitment to creating strategic, lifestyle-driven partnerships that connect brands with consumers in relevant ways.

Pacifico and Quiksilver Ride the Waves with New Surf-Inspired Collaboration

Pacifico and Quiksilver are back with their third collection, bringing together their shared passion for surf culture, Baja adventures, and the open road. The latest Quiksilver x Pacifico drop features 17 fresh styles, including graphic tees, boardshorts, and laid-back accessories that blend the spirit of discovery with the energy of the waves. Designed with sun-drenched beach days and breezy Baja nights in mind, the collection captures a carefree aesthetic that celebrates exploration, community, and surf lifestyle.

This collaboration reflects the adventurous DNA of both brands. From bold prints to ocean-inspired colorways, every piece in the collection channels the essence of coastal living and is timeless, relaxed, and effortlessly cool. The collection is now available on the newly relaunched Quiksilver.com and at select retailers worldwide, with prices ranging from $29 to $59.

The Joester Loria Group is proud to have facilitated this ongoing brand licensing partnership on behalf of Pacifico. JLG continues to connect Pacifico with best-in-class partners like Quiksilver to expand the brand’s reach through authentic, lifestyle-driven collaborations.

Miffy and Little Big Playroom Embrace Curiosity in the Playroom

Miffy, the globally beloved bunny, and Little Big Playroom, creator of unique, modern playroom pieces, are excited to announce their first ever collaboration, with the launch of the special edition Miffy Ball Pit Bundle, blending iconic nostalgia with modern playroom aesthetics—a collab worth hopping into! The Joester Loria Group facilitated this partnership as the North American brand licensing agency for Miffy.

Designed to create a cozy, safe play space at home, the Miffy Ball Pit Bundle is made with organic cotton, plant-based foam, and materials free from BPA, phthalates, lead, PVC, and polyurethane—ensuring a healthy and fun environment for little ones. With an exclusive Miffy-inspired design, the bundle is both a dream come true for children and a stylish addition for design-conscious parents. Each bundle includes 200 fully recyclable Pit Balls and is available in four exclusive Miffy designs, fitting up to three children from ages six months to five years and beyond.  This collaboration embraces Miffy’s dedication to curiosity and finds the fun in early learning, providing a safe and highly effective space for children to develop motor and sensory skills.

The collaboration launched online on April 20th, via Little Big Playroom’s website. The Miffy ball pits are available for $283, and for those who have already purchased a Little Big Playroom ball pit, Miffy covers are available separately for $110.