Modelo Especial x Throne Cycles: A Bold Ride Crafted for the Culture

Modelo Especial, America’s #1 beer and a symbol of unwavering spirit, has partnered with LA’s premier urban cycling brand, Throne Cycles, for a collaboration that taps into Mexican culture and Thone’s Chicano roots.   Inspired by the bold design of Modelo Especial and Negra, this custom 29” BMX bike is a tribute to the brand’s heritage, street culture, and modern craftsmanship.

Designed to Throne’s high standards of quality and performance, the bike features Modelo’s signature gold, navy, white, and black color palette with custom framework and detailing that honors the beer's rich roots. The limited edition of 500 bikes is crafted for riders who value purpose, pride, and individuality. This collaboration is a celebration of movement, culture, and those who carve their own path.

The Joester Loria Group facilitated this brand licensing partnership on behalf of Modelo, helping bring together two brands that share a commitment to bold design and authentic storytelling.

JLG at Licensing Expo 2025

Fresh off an energizing week at Licensing Expo 2025, The Joester Loria Group is proud to be celebrating exciting momentum across our portfolio of brands.

From productive meetings and inspiring conversations to meaningful time with clients and partners, this year’s show was a celebration of collaboration and creativity. We’re grateful to our partners who helped make the week such a success.

Some of JLG’s recent successes are featured in the Licensing Expo edition of License Global, including Miffy’s continued momentum at retail, Pop-Tarts’ playful and unexpected product extensions, and standout new licensing programs for Pacifico, Modelo, and Corona. These highlights showcase JLG’s ongoing commitment to creating strategic, lifestyle-driven partnerships that connect brands with consumers in relevant ways.

Pacifico and Quiksilver Ride the Waves with New Surf-Inspired Collaboration

Pacifico and Quiksilver are back with their third collection, bringing together their shared passion for surf culture, Baja adventures, and the open road. The latest Quiksilver x Pacifico drop features 17 fresh styles, including graphic tees, boardshorts, and laid-back accessories that blend the spirit of discovery with the energy of the waves. Designed with sun-drenched beach days and breezy Baja nights in mind, the collection captures a carefree aesthetic that celebrates exploration, community, and surf lifestyle.

This collaboration reflects the adventurous DNA of both brands. From bold prints to ocean-inspired colorways, every piece in the collection channels the essence of coastal living and is timeless, relaxed, and effortlessly cool. The collection is now available on the newly relaunched Quiksilver.com and at select retailers worldwide, with prices ranging from $29 to $59.

The Joester Loria Group is proud to have facilitated this ongoing brand licensing partnership on behalf of Pacifico. JLG continues to connect Pacifico with best-in-class partners like Quiksilver to expand the brand’s reach through authentic, lifestyle-driven collaborations.