JLG tapped into the pop culture zeitgeist, creating a multi-category lifestyle brand for leading TikTok influencers, WeWearCute.
Sisters Emma and Ashley are TikTok’s #1 product creators thanks to their delightful WeWearCute video content. JLG tapped into their distinct styles and love of pop culture to create a trend-right lifestyle brand designed to appeal to the millions of tweens that follow WeWearCute’s daily video posts. Retailers quickly said “yes” to these collections, eager to tap into WeWearCute’s ability to connect with over 6 million tween girls on TikTok and their growing following on YouTube and Instagram. Emma and Ashley’s involvement in the design of their apparel, beauty, home and activity products ensures they are the fun, trend-right products their fans are looking for!
