Chiquita Teams Up With Applied Nutrition for New Line of Sports Beverage Mixes

Chiquita Brands has partnered with Applied Nutrition PLC, a global leader in sports nutrition, to launch an exciting new line of licensed sports beverage mixes. Combining Chiquita’s iconic flavors with Applied Nutrition’s world-class nutrition expertise, this collaboration delivers indulgent taste and top-tier nutrition for active lifestyles. The Joester Loria Group helped facilitate this partnership on behalf of Chiquita.

The collection features hydration, pre-workout, non-stimulant, and whey protein powders, including standout flavors like Banana-Chocolate Whey Protein, Pineapple-Strawberry Hydration Powder, and Banana-Peanut Butter Whey Protein. The assortment is available now exclusively at The Vitamin Shoppe stores nationwide, as well as online at vitaminshoppe.com, Amazon, and ANsupps.com.

Applied Nutrition plans to expand the Chiquita-licensed lineup globally, bringing these flavorful, performance-driven formulas to major food retailers, mass merchants, and e-commerce platforms worldwide.

Cheez-It™ and ILTHY® Drop a Limited-Edition Capsule for the Cheez-It Bowl

The ILTHY x Cheez-It™ collection launched on December 30th, strategically timed to celebrate the Cheez-It Bowl, one of the oldest collegiate bowl games in the country. As the brand licensing agency for Cheez-It, The Joester Loria Group played a key role in orchestrating this collaboration, ensuring the collection authentically tied into the excitement and legacy of the game. 

The four-piece capsule blends Ilthy’s streetwear edge with Cheez-It nostalgia and includes a hat, t-shirt, hoodie and football. The collection showcases Ilthy’s playful yet elevated craftsmanship, with standout pieces like a cream twill and orange suede hat, and a bold red and yellow grid-patterned football that captures the essence of Cheez-It’s iconic cracker texture. 

Each piece embodies ILTHY’s signature style infused with Cheez-It-inspired elements, with prices ranging from $55 to $122. The collection is now available on ILTHY.com and CheezIt.com

Eggo’s New Brunch-Inspired Collaboration Is Serving Up Style

The beloved Eggo brand recently teamed up with Brunch for a limited-edition collection that celebrates the simple pleasures of slow mornings, cozy kitchens, and shared family breakfasts. The Eggo by Brunch Collection brings together a delightful assortment of slippers, apparel, and accessories for both adults and kids. Featuring Eggo’s iconic 80s logo, this nostalgic assortment offers a fresh take on timeless family moments around the breakfast table. Prices range from $25 to $135.

The limited-edition collaboration is available exclusively on the Brunch website, while supplies last. For a truly unique in-person shopping experience, Aspen locals can stop by The Brunch Mountain Shop, and New Yorkers can explore The Dinette, a vintage, kitchen-inspired retail space at 933 Broadway. Both locations offer exclusive access to the collection, designed in partnership by Eggo and Brunch.

This exciting collaboration has already generated significant media attention, with features in Cosmopolitan and License Global, and continues to spark conversations across social media. The Joester Loria Group facilitated this partnership on behalf of Eggo.