• Home
  • about
  • clients
  • work
  • Collaborations
  • Team
  • awards
  • News
  • Contact
Joester Loria Group
  • Home
  • about
  • clients
  • work
  • Collaborations
  • Team
  • awards
  • News
  • Contact

Kappa and Modelo Unite for a Landmark Collaboration Celebrating Fútbol, Style, and Legacy

Kappa X Modelo_6.jpg
Kappa X Modelo_4.jpg
Kappa X Modelo_5.jpg
Kappa X Modelo_1.jpg
Kappa X Modelo_2.jpg
Kappa X Modelo_3.jpg
Kappa X Modelo_6.jpg Kappa X Modelo_4.jpg Kappa X Modelo_5.jpg Kappa X Modelo_1.jpg Kappa X Modelo_2.jpg Kappa X Modelo_3.jpg

Two iconic names in global sport and culture—Kappa and Modelo Especial—have united in a bold fútbol-inspired collaboration that’s as much about community as it is style.

Rooted in a shared love for fútbol and the vibrant communities that elevate the game, the Modelo Especial & Kappa collaboration launched Phase 1 on June 4th, 2025—perfectly timed with the energy of the CONCACAF Gold Cup. Hero pieces like the away and home jerseys collection instantly sold out, a testament to its cultural resonance and the excitement it sparked across fans of the pitch and the street.

Drop 1’s curated lineup of apparel and accessories: co-branded jerseys, a track jacket, hoodie, hat, socks, and limited-edition soccer ball, epitomizes Kappa’s fusion of Italian craftsmanship and retro hip-hop style, and sportswear heritage of both brands. Signature design elements—like rose and wheat motifs, metallic finishes, and timeless athletic silhouettes—honor Modelo’s fighting spirit and Kappa’s legacy in global sportwear, while seamlessly embracing contemporary streetwear aesthetics.

And this is just the beginning. Phase 2 will launch in 2026 to coincide with the biggest global celebration of soccer hosted in the United States. Expect even more to come that captures the passion, pride, and unmistakable energy that defines both brands and the beautiful game.

From pitch to pavement, Modelo Especial & Kappa is a celebration of culture, style, and community. We’re honored to be part of this journey.

Wednesday 06.18.25
Posted by Joester Loria
 

Howler Brothers and Toyota Team Up for Adventure-Inspired Capsule Collection

Toyota_HowlerBrothers_38.jpg
Toyota_HowlerBrothers_15.jpg
Toyota_HowlerBrothers_36.jpg
Toyota_HowlerBrothers_44.jpg
Toyota_HowlerBrothers_70.jpg
Toyota_HowlerBrothers_76.jpg
Toyota_HowlerBrothers_HERO_5.jpg
Toyota_HowlerBrothers_38.jpg Toyota_HowlerBrothers_15.jpg Toyota_HowlerBrothers_36.jpg Toyota_HowlerBrothers_44.jpg Toyota_HowlerBrothers_70.jpg Toyota_HowlerBrothers_76.jpg Toyota_HowlerBrothers_HERO_5.jpg

Howler Brothers has joined forces with Toyota for a limited-edition collaboration celebrating the legacy of the iconic Land Cruiser. This marks Howler Brothers’ largest co-branded capsule to date and draws on both brands’ shared love of outdoor exploration and rugged design. The Joester Loria Group is proud to have facilitated this partnership on behalf of our client Toyota.

Rooted in the founders’ early expeditions through Costa Rica in vintage Land Cruisers, the collection channels the adventurous spirit that shaped Howler Brothers. It pays tribute to the untamed terrain and off-road journeys that inspired the brand’s identity, blending nostalgia and functionality for those who choose the road less traveled.

The Land Cruiser x Howler Brothers collection includes a wide range of apparel and accessories including graphic tees, jackets, hoodies, polos, shorts, hats, and more, all crafted with performance and style in mind. Every piece merges the timeless appeal of Toyota’s legendary vehicle with the laid-back yet rugged spirit of Howler Brothers, offering fans a fresh take on outdoor lifestyle gear. Explore the full collection at howlerbros.com.

Thursday 06.12.25
Posted by Joester Loria
 

Modelo Especial x Throne Cycles: A Bold Ride Crafted for the Culture

ModeloxThrone-6.jpg
ModeloxThrone-2.jpg
ModeloxThrone-3.jpg
ModeloxThrone-8.jpg
ModeloxThrone-9.jpg
ModeloxThrone-11.jpg
ModeloxThrone-6.jpg ModeloxThrone-2.jpg ModeloxThrone-3.jpg ModeloxThrone-8.jpg ModeloxThrone-9.jpg ModeloxThrone-11.jpg

Modelo Especial, America’s #1 beer and a symbol of unwavering spirit, has partnered with LA’s premier urban cycling brand, Throne Cycles, for a collaboration that taps into Mexican culture and Thone’s Chicano roots.   Inspired by the bold design of Modelo Especial and Negra, this custom 29” BMX bike is a tribute to the brand’s heritage, street culture, and modern craftsmanship.

Designed to Throne’s high standards of quality and performance, the bike features Modelo’s signature gold, navy, white, and black color palette with custom framework and detailing that honors the beer's rich roots. The limited edition of 500 bikes is crafted for riders who value purpose, pride, and individuality. This collaboration is a celebration of movement, culture, and those who carve their own path.

The Joester Loria Group facilitated this brand licensing partnership on behalf of Modelo, helping bring together two brands that share a commitment to bold design and authentic storytelling.

Friday 06.06.25
Posted by Joester Loria
 
Newer / Older

Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com