Miffy Makes Her K-Beauty Debut in Collaboration with Dearcloud

Beloved Dutch bunny Miffy is making her mark in the beauty world through an exciting new collection with k-beauty brand dearcloud. Brokered by The Joester Loria Group on behalf of Mercis, the partnership brings together dearcloud’s results-driven k-beauty formulas with Miffy’s charm for a 12-piece collection that’s both effective and adorable.

The dearcloud x Miffy collection first debuted at Urban Outfitters and dearcloud.com in November 2024 and starting April 6th, the collection expanded its reach by debuting in ULTA stores and online at ulta.com, with bath items launching online in the coming weeks. In the U.S., Miffy fans can also find the line at select Urban Outfitters and Hot Topic stores.

From gentle cleansers and hydrating serums to cheerful packaging, the collaboration is designed to infuse daily routines with a dose of joy and playfulness. The Miffy x dearcloud partnership continues to build on the iconic bunny’s strong presence in fashion, lifestyle, and beauty.

BeatBox & Van Holten’s Drop Limited-Time Pickle Margarita Flavor

BeatBox Beverages and Van Holten’s have teamed up for a bold new flavor: Big Papa Pickle Margarita. This limited-time ready-to-drink (RTD) cocktail blends the tangy bite of Van Holten’s iconic pickles with a classic margarita, delivering a surprisingly delicious flavor only BeatBox could create. Packaged in a resealable 500ml carton with 11.1% ABV, it’s perfect for parties, festivals, or sipping solo. The Joester Loria Group brokered the licensing partnership on behalf of Van Holten’s.

Pickle mania has taken over pop culture, with searches for “pickle margarita” doubling between 2022 and 2024, landing the trend on Pinterest Predicts 2025. The April 1st launch nods to a past viral prank, but this year, the pickle twist is real and has already been spotted on shelves and social media.

Big Papa Pickle Margarita is available for a limited time at select retailers in Arizona, California, Minnesota, Nevada, and Texas. Fans can use the BeatBox Store Locator to find it near them.

HUF & Toyota Racing Development Team Up for a High-Octane Collaboration

Los Angeles based skate and lifestyle brand HUF and Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, are going bigger and faster for the second installment of their collaboration. This exciting new collection follows up on the brands’ successful 2023 partnership. The Joester Loria Group arranged this brand extension on behalf of Toyota. 

The collaboration pays tribute to TRD's storied racing heritage, delivering core pieces and accessories designed for die-hard TRD fans.

The latest drop features co-branded graphics, classic camo and flannel prints inspired by Baja colors and patterns, and official artwork from some of TRD’s most sought-after trucks. HUF x TRD II includes premium cut-and-sew pieces, graphic tees, and hoodies featuring bold "Going Big, Going Fast" designs. Standout items include the Podium Racing Jacket with HUF Global Racing Team patches, the full-zip hooded Winslow Shacket in flannel, and the Duck Canvas HUF x TRD Vest. Accessories like the co-branded ripstop Off Road Duffle Bag round out the lineup.

The collection drops March 27 at 9 a.m. PST on hufworldwide.com.