BeatBox & Van Holten’s Drop Limited-Time Pickle Margarita Flavor

BeatBox Beverages and Van Holten’s have teamed up for a bold new flavor: Big Papa Pickle Margarita. This limited-time ready-to-drink (RTD) cocktail blends the tangy bite of Van Holten’s iconic pickles with a classic margarita, delivering a surprisingly delicious flavor only BeatBox could create. Packaged in a resealable 500ml carton with 11.1% ABV, it’s perfect for parties, festivals, or sipping solo. The Joester Loria Group brokered the licensing partnership on behalf of Van Holten’s.

Pickle mania has taken over pop culture, with searches for “pickle margarita” doubling between 2022 and 2024, landing the trend on Pinterest Predicts 2025. The April 1st launch nods to a past viral prank, but this year, the pickle twist is real and has already been spotted on shelves and social media.

Big Papa Pickle Margarita is available for a limited time at select retailers in Arizona, California, Minnesota, Nevada, and Texas. Fans can use the BeatBox Store Locator to find it near them.

HUF & Toyota Racing Development Team Up for a High-Octane Collaboration

Los Angeles based skate and lifestyle brand HUF and Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, are going bigger and faster for the second installment of their collaboration. This exciting new collection follows up on the brands’ successful 2023 partnership. The Joester Loria Group arranged this brand extension on behalf of Toyota. 

The collaboration pays tribute to TRD's storied racing heritage, delivering core pieces and accessories designed for die-hard TRD fans.

The latest drop features co-branded graphics, classic camo and flannel prints inspired by Baja colors and patterns, and official artwork from some of TRD’s most sought-after trucks. HUF x TRD II includes premium cut-and-sew pieces, graphic tees, and hoodies featuring bold "Going Big, Going Fast" designs. Standout items include the Podium Racing Jacket with HUF Global Racing Team patches, the full-zip hooded Winslow Shacket in flannel, and the Duck Canvas HUF x TRD Vest. Accessories like the co-branded ripstop Off Road Duffle Bag round out the lineup.

The collection drops March 27 at 9 a.m. PST on hufworldwide.com.

Make a Splash with the Hottest Pool Floats of the Season from Kellanova and Sunny Days Entertainment

Kellanova is making waves this spring with a bold new collection of licensed pool floats in partnership with Sunny Days Entertainment, LLC! Featuring iconic designs from Cheez-It™, Pop-Tarts™, Rice Krispies Treats™, and Eggo™ Waffle, this lineup blends fun, nostalgia, and poolside perfection for fans of all ages.

This playful line transforms your favorite snacks and treats into oversized floats, perfect for lounging or making a statement. Whether you’re floating on a giant Cheez-It™ or striking a pose on the colorful Pop-Tarts™ float, these eye-catching designs promise endless fun in and out of the water. The collection taps into the viral trend of food-themed pool accessories that have taken social media by storm in recent years, making them a must-have for summer. Each float is crafted with high-quality materials for durability, ensuring long-lasting enjoyment.

The new line of Kellanova licensed pool floats is now available at Target, in stores and online! The floats will also be available on Amazon and at other specialty stores nationwide in the upcoming weeks. The collection is already making a viral splash across social media and with coverage from Delish and Yahoo!